Why Supporting Non-Profits Is More Imperative Than Ever

HopeLink of Southern Nevada • March 28, 2024
Aaron M. Sheets headshot

This article is written by Chris Schlaffman, Aaron Sheets, chief executive officer of HopeLink of Southern Nevada.


Hope. More than 90,000 households in the Las Vegas valley at risk of homelessness are seeking hope. Hope is what we do, our purpose, our mission. Hope is who we are because Hope Changes Everything.


Our hope arrives in the form of tangible services for our friends and neighbors in crisis, including rent, deposit, utility, and mortgage assistance to prevent families and individuals from the experience of homelessness. Emergency shelter services immediately place our citizens in a safe bed, and rapid rehousing provides a permanent residence to heal, reestablish themselves and their pathway to stability.


Preventing homelessness, preserving families, and providing hope is a mission for more than those we serve. It is also for you. When everyone in our community thrives, you and your family thrive too.


Our focus remains on providing services and creating programs that will help families and individuals remain whole, disrupting their lives as little as possible. Our rental assistance programs are the most effective in keeping residents housed in Nevada, and we continue to seek out new revenue sources to support families and seniors in need.


To meet the growing need, within the next three years we will enlarge our staff to serve more than 40,000 people, including a concerted outreach to seniors who have been acutely affected by the rising cost of living. We will expand our facilities to meet the increased caseload and staffing needs and we will establish a $6,000,000 endowment to ensure hope for people in crisis long into the future.


Our newest outreach program serves over 500 Lake Mead West Apartment residents with all the services we provide at our Family Resource Center using our model which attaches case management to affordable housing – a model we believe will become more prominent in the future. Additionally, Pura Vida Senior Living breaks ground next door in 2024 with HopeLink providing intensive case management services onsite for a low-income senior community. Cooperative partnerships are a winning business strategy in the non-profit world.


The 2023 community count revealed that there are more than 6,500 unsheltered members in our community on any given night. Many believe this is a grossly underreported number. Evidence shows the most effective and least expensive way to prevent homelessness is to provide rent, utility, and deposit and mortgage assistance, along with other supportive services designed to keep people safely housed where they are—services HopeLink is equipped to provide.


An acute need exists for senior assistance. Because fixed senior incomes are outpaced by the cost of living, residents are being evicted from their homes in staggering numbers. When people become homeless, the costs of re-housing them skyrockets tenfold. When senior citizens become homeless, it immediately becomes a life-threatening situation.


Which means our 2024 plans include renewing Hope4Seniors, a package of assistance and services designed specifically for the fixed-income elderly in our community. Their ability to survive the rising costs of living has become more threatened than ever before in the history of southern Nevada.


There remains much work to be done, as inflation continues to outpace incomes causing many in southern Nevada to become rent burdened. Our seniors and our neighbors surviving on low and fixed incomes are particularly at risk in our current state. We are continuously working with our federal, county, and jurisdictional partners on ways that we can keep them housed and fed, with the lights on.


Our dedicated case managers assist families, individuals and seniors in crisis with a continuum of services including emergency food assistance, bus passes for work or medical appointments, Nevada IDs, work cards, birth certificates, prescription co-pays, senior specific services, as well as referrals for assistance from hundreds of community resources including mental health, legal assistance, low-cost medical clinics, and many other areas of need.


On average each year, HopeLink provides 500 individuals with emergency shelter, helps the community with 1,000 free tax returns, 2,000 households with food assistance, writes 5,000 checks to prevent homelessness and utility shut offs, and so much more.


We meet them where they are no matter their history or issues, show them their strengths, lift them out of homelessness, give them job skills, and help them find employment so that they can realize financial stability. At HopeLink, our integrated approach to preventing homelessness and its recurrence changes the normal for families, children, and seniors immediately, and then for a lifetime.


In any crisis, people need to know there is always hope. Hope is the first and most important currency that leads people to recovery from hardship. Hope is the exchange within which our staff is both passionate and fluent. At HopeLink, our integrated approach to preventing homelessness and its recurrence changes the normal for more families, children, and seniors immediately, and then for a lifetime. We have been, and still are, southern Nevada’s number one provider of hope.


At HopeLink, we feel strongly that businesses have an important role to play in being good stewards within the community as well as to their employees. By partnering with a non-profit organization, such as ours, businesses can create a ‘link2hope’ between themselves and those in need. If you would like more information on how you can support our work visit link2hope.org or call 702-566-0576 ext. 314.

Image of building outside create credit union
By Create Credit Union March 20, 2026
Guest column written by Chris Schlaffman, VP of Commercial Lending at Create Credit Union (formerly CCCU) For many small business owners in Southern Nevada, purchasing commercial real estate or investing in major equipment is an important step toward long-term growth. These investments can help businesses stabilize operating costs, build equity and expand their capabilities. However, securing financing for these types of projects can sometimes feel challenging, especially for businesses that want to preserve their working capital. One financing option that continues to stand out for long-term business investments is the SBA 504 loan program. SBA 504 loans are designed specifically to help small businesses acquire fixed assets such as owner-occupied commercial real estate or heavy equipment. Through this program, businesses can access long-term financing with structured terms that support growth and stability. SBA 504 loans are provided through the U.S. Small Business Administration (SBA) in partnership with approved Certified Development Companies (CDC) and business owners can access them through participating lenders, including local credit unions. As the top SBA lender in Nevada , Create Credit Union (formerly Clark County CU) works closely with established CDCs to help guide local business owners through the SBA 504 loan process. Our role is not only to provide financing but also to help business owners understand the program, evaluate whether it aligns with their goals and navigate the application process from start to finish. Joshua Goldman, a physician from Vegas Plastic Surgery Institute shared that after facing challenges securing financing through traditional banks, he began exploring credit unions as an alternative. “When we decided to start a new practice, the large banks barely considered us,” said Goldman. “Create Credit Union really took the time to understand our business plan and the value we brought to the community.” For business owners who are planning a major investment, understanding how the SBA 504 program works is an important first step. What are the Benefits of an SBA 504 Loan? One of the reasons SBA 504 loans remain a popular financing option is the structure of the program itself. The SBA designed the program to help small businesses make long-term investments while maintaining financial flexibility. There are several features that make the SBA 504 loan program particularly attractive for growing businesses in Southern Nevada. Down payment as low as 10% A key advantage of SBA 504 loans is the relatively low-down payment requirement. Many traditional commercial loans require business owners to put down at least 20 percent or more toward a real estate purchase or equipment financing, which many new or small businesses struggle to put down. With an SBA 504 loan, business owners can contribute around 10% of the project cost. This requirement allows business owners to move forward with important investments while preserving their working capital that can still be used to support their day-to-day operations like managing their payroll, inventory and operational expenses while continuing to grow. Repayment terms range from 10 to 25 years Another benefit of the SBA 504 loan program is the longer repayment terms. Depending on the type of project being financed, repayment periods generally range from 10 to 25 years. Longer terms help reduce monthly payment amounts and create more predictable cash flow for the business. When financing aligns with the long-term value of an asset such as a commercial building or major equipment. It can make financial planning much easier for business owners. Fixed Interest Rates SBA 504 loans also offer fixed interest rates on the portion of the loan provided through the Certified Development Company. Fixed rates provide stability and predictability, allowing businesses to plan their budgets without concern about interest rate fluctuations. In today’s financial environment, that predictability can be a valuable advantage. Knowing what your payment will be years down the road allows business owners to focus more on running their business and less on market uncertainty. How to Qualify for an SBA 504 Loan? While the SBA 504 loan program offers attractive benefits, businesses must meet certain eligibility requirements in order to qualify. These requirements are intended to ensure the program supports small businesses that demonstrate the capacity for responsible growth. First, businesses must meet the SBA’s size and operational guidelines. Eligible businesses must operate as for-profit companies in the U.S. In addition, the business must have a tangible net worth under $15 million and an average after-tax net income below $5 million over the past two years. Because SBA 504 loans are generally used for real estate or equipment purchases, the financed asset typically serves as the primary collateral for the loan. For commercial real estate projects, the business must also occupy a majority portion of the property. In most cases, the business must occupy at least 51 percent of an existing building or 60 percent of a newly constructed property. Beyond these thresholds, lenders evaluate the overall financial strength of the business. Credit history, both personal and business, plays a crucial role in the evaluation process. Lenders also review financial statements, tax returns and existing debt obligations to better understand the business’s financial position. A solid and clear business plan can also help strengthen an application. The plan should outline the purpose of the loan, the expected benefits of the investment and how the project will support the long-term business growth. Meeting these requirements helps ensure that the program supports owner-operated businesses that are investing directly in their operation and communities. Magali Santa of Santacruz Industries LLC shared, “The SBA loan allowed me to purchase the property and building. Owning the property provides stability for the businesses and allows me to continue building and expanding what my brother started.” Another business owner, John Fernandes of Busted Knuckle Mobile Mechanics also reflected on their experience getting an SBA loan. “With the help of the SBA loan through Create Credit Union (formerly CCCU), I was able to expand my mobile repair business by purchasing commercial real estate and opening a dedicated repair facility. In our first year operating from the new location, we doubled our sales.” Stories like these highlight the impact SBA 504 loans can have for small business owners. Br providing accessible financing for long-term investments such as property and equipment, the program helps entrepreneurs strengthen their operation, create stability and position their businesses for future growth. Strengthening Your SBA 504 Loan Application In addition to eligibility requirements, understanding what lenders typically look for and preparing in advance can position your business for a smoother application experience. Maintain Strong Credit History Lenders review both personal and business credit when evaluating an SBA loan application. Consistently paying bills on time and managing credit responsibly helps demonstrate financial reliability. Business owners may also benefit from building business credit, monitoring their credit reports regularly and correcting any errors that could affect their score. Demonstrate Healthy Cash Flow A business’s ability to generate steady income is an important part of the review process. Lenders want to see that the business can comfortably manage loan payments while maintaining day-to-day operations. Many lenders evaluate the debt-service coverage ratio (DSCR), often looking for a ratio of about 1.2 or higher, which indicates the business generates sufficient income to cover its debt obligations. Understand Collateral Requirements SBA 504 loans are typically secured by the real estate or equipment being financed, which can make the program more accessible compared with some traditional financing options. Because the asset itself often serves as the primary collateral, many businesses find the program to be a practical way to finance long-term investments. Prepare Complete and Accurate Documentation Having organized and accurate documentation can help streamline the loan review process. Lenders typically request financial statements, tax returns and banking records to evaluate the business’s financial position. Working with an accountant or financial advisor can help ensure these documents are complete and consistent before submitting an application. Develop a Strong Business Plan A well-defined business plan can further strengthen an application. The plan should clearly outline the purpose of the loan, the expected benefits of the investment and how the project will support the business’s long-term growth. Providing market insights, financial projections and a clear strategy help lenders better understand the vision for the business and the impact the investment will have. Show Business Stability and Industry Experience While many lenders prefer businesses with an established operating history, newer businesses may still qualify if they demonstrate strong management experience and a clear growth strategy. Highlighting leadership experience and industry knowledge can add confidence to the application. Meeting these requirements helps ensure the SBA 504 program continues to support owner-operated businesses that are investing directly in their operations and strengthening the communities they serve. Working with Local Credit Unions For business owners exploring SBA financing, working with a local lender can make a meaningful difference in navigating the process. Credit unions, as not-for-profit financial institutions, often provide a more personalized and approachable experience for their members. In addition, local credit unions typically have a strong understanding of the regional business environment and maintain close relationships with development partners that support SBA lending. These connections can help streamline the process and provide business owners with guidance as they move through each stage of securing financing. The application process for an SBA 504 loan can be lengthy and complex, but the benefits such as low interest rates, longer repayment terms, and access to larger amounts of capital can make it worthwhile. For some businesses, securing an SBA 504 loan is about more than the expansion. For Magali Santa, it’s about carrying forward a family member’s dream. As she explained, “It was more than just a financial transaction — it helped secure the future of the businesses and allowed me to honor my brother’s vision while continuing to grow as an entrepreneur.” Chris Schlaffman is the Vice President of Commercial Lending for Create Credit Union (formerly Clark County Credit Union). He can be reached at schlaffmanc@createcu.com or 702-939-3214.
Leadership & Legacy Awards logo for Henderson Chamber of Commerce Foundation event
March 10, 2026
The Henderson Chamber Foundation launches the inaugural Leadership & Legacy Awards, a luncheon honoring Southern Nevada leaders on the field at Raiders Headquarters.
Man in blue suit, yellow patterned tie, smiling. Blue background.
January 8, 2026
Henderson Chamber CEO Scott Muelrath discusses the 2026 economic outlook and business stability in a recent Las Vegas Business Press interview.
guide to employment issues from federal government
By Brownstein Hyatt Farber Schreck, LLP December 12, 2025
This article is written by Amanda Brookhyser, attorney at Brownstein Hyatt Farber Schreck, LLP .
By Tivoli Village December 8, 2025
 The holidays are all about giving, joy, and creating unforgettable memories and Tivoli Village is the perfect place to do just that! This December, we’re thrilled to host two incredible events that bring our community together in the spirit of generosity and celebration: Toys for Tots. Mark your calendars and join us for these heartwarming experiences! On Friday, December 12, from 4:30 PM to 7:00 PM, Gunny Bear is all “wrapped up” in the holiday spirit, and we invite you to join him in spreading hope and joy to children in need. This magical evening will be filled with festive fun, including live music to set the holiday mood, photos with Santa for the perfect seasonal keepsake, and a chance to meet the UNLV Rebel Hockey Team along with members of the Marine Corps. Bring a new, unwrapped toy to donate and help light up the holidays for families in need. As a thank-you for your generosity, you’ll receive $5 off a UNLV Rebel Hockey ticket, a little extra cheer for your holiday season! Don’t miss this opportunity to give back while enjoying music, community, and the magic of the holidays at Tivoli Village. Tivoli Village is a captivating blend of European elegance and contemporary lifestyle, where every moment becomes a celebration. From dancing in the streets with loved ones to exclusive events in The Piazza with friends and family, we curate an unrivaled experience. Discover our carefully selected retailers, ranging from luxurious brands to one-of-a-kind boutiques, anchored by Restoration Hardware’s RH Las Vegas. Indulge yourself in enticing restaurants for a girls’ night out at Echo & Rig Butcher and Steakhouse, savor late-night drinks and cigars with the boys at La Casa, or work out at Tivoli Village’s exclusive upscale members-only gym, Kilo Club. For more information, visit https://tivolivillagelv.com or follow along on Instagram and Facebook.
Nevada state flag waving in a cloudy sky; blue field, gold star, and green wreath.
December 5, 2025
From testifying on key bills to monitoring policy shifts—here’s what we tracked and why it matters.
Nutcracker Night Market
By Tivoli Village November 29, 2025
As December unfolds, Tivoli Village transforms into a shimmering holiday destination just 15 minutes from the Las Vegas Strip.
how to avoid banking security threats
By Clark County Credit Union November 15, 2025
Quick Summary Online banking security is crucial as cyber threats grow. Top threats include spoofing, malware, public Wi-Fi risks, and weak passwords. CCCU shares essential tips on how to protect your finances. In today’s fast-paced digital world, online banking security is more important than ever. While digital banking offers unmatched convenience, staying vigilant ensures a safe and secure banking experience. Here are the top four online banking security threats and tips to avoid them: 1. Spoofing Scams Spoofing happens when fraudsters manipulate caller IDs, email addresses, or websites to appear as legitimate companies. Their goal is to steal your bank information by asking you to click links or answer questions pertaining to your bank account or login credentials. Tip: If in doubt, directly reach out to your financial institution using their official contact details. 2. Malware and Viruses Malware can infect devices, putting your personal and financial data at risk. Cybercriminals often use malicious software to steal banking details and exploit sensitive data for their own gain. Tip: Regularly update your devices and install trusted antivirus and anti-malware software. Older devices may not accept current updates, making them a risk. 3. Public Wi-Fi Vulnerabilities Public Wi-Fi networks are often unsecured, making it easy for hackers to intercept data. Tip: Never access your online banking account on public Wi-Fi. Use a secure, private network or a virtual private network (VPN). 4. Weak or Reused Passwords Using simple or reused passwords increases the risk of unauthorized access to personal and financial accounts. Tip: Create strong, unique passwords for each account. Use a combination of upper and lowercase letters, numbers, and symbols. Additional Safety Tips: Enable multifactor authentication (MFA) for extra security. Download banking apps from verified sources only. Monitor your accounts regularly for suspicious activity and set up account alerts. Log out after every session, especially on shared devices. Conclusion Protecting your online banking security starts with staying informed and proactive. Remember that knowledge is key to safeguarding your finances, so always verify unexpected messages or calls and think twice before clicking any links. CCCU offers resources to help you fight fraud and scammers; visit www.ccculv.org/Fraud-Protection or call us at 702-228-2228 to report any fraudulent transactions.
Planning and Zoning
By Brownstein Hyatt Farber Schreck, LLP November 7, 2025
Highlighted here are a few of the enrolled bills affecting local government zoning and planning, which serve as the gatekeepers to commercial development.
Woman working on laptop, smiling in a bright room with window and plant.
By Select Health October 27, 2025
We’re Select Health, a nonprofit health plan that loves small businesses. That’s why we’ve spent the last 40 years offering affordable health benefits to businesses.